Joan Dyer
Creative Marketing & Communications Leader
LATEST PROJECTS
Photography
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As an avid traveler, I enjoy capturing the places I visit on film. There is something about seeing the world through a different lens that makes you more yourself. I'm particularly fascinated with quality of light and how shadows and the glow of a setting sun can define a place as much as the scenery itself.
The Chicago Market Rebrand
2012 Rebrand of The Chicago Market
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After taking on the role of Director of Marketing for The Chicago Market, it was determined that the campaign needed some simplification. After many, many different campaigns, it was time to create something clean, timeless and consistent. The goal was to feature product photography, lighten the tone of the campaign and refocus the messaging on why Chicago was the right choice for buyers.
Strategy & Marketing
The Merchandise Mart
Strategy & Commmunications Team
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As an Account Director for Merchandise Mart Properties, Inc's internal strategy & communications team, I have had the opportunity to work on hundreds of campaigns and thousands of projects. I've got some great stories of trials, tribulations and outstanding successes, these are just a few of them.
This is just a small sample of my work. Want to hear about more? >>