Joan Dyer
Creative Marketing & Communications Leader
RESUME
Specialties
Professional ​
info​​
A high-performing, results-driven marketing and communications leader with a proven track record of success in developing strategies to enhance an organization’s visibility while optimizing customer acquisition and retention to yield dramatic revenue growth. Views complex challenges as opportunities to exceed expectations. Leads dynamic teams to meet financial targets and realize common goals. Effectively manages and ensures adherence to tight budgets and timelines. Actively engages projects with strategic focus that lead to double-digit growth in customers. Spearheads a detail-oriented and strategic approach to achieve higher ROI with customer/members.
CUSTOMER ENGAGMENT
MULTI-CHANNEL CAMPAIGNS
BRAND STEWARDSHIP
MARKET RESEARCH / ANALYSIS
METRIC / MARKET INSIGHTS
MARKETING PLAN AND STRATEGY
ACQUISITION AND RETENTION STRATEGIES
SOCIAL MEDIA CAMPAIGN DEVELOPMENT
BUDGET CREATION AND MONITORING
COPY WRITING / EDITING
COMPETITIVE ANALYSIS
PROJECT MANAGEMENT
CAMPAIGN OPTIMIZATION
WEB DEVELOPMENT
Work​
experience​
Director of Marketing, IRCE (Internet Retailer Conference & Exhibition)
​2013 - present
Responsible for all marketing strategy and execution for three major trade events for the e-commerce industry. Manage one direct report and all marketing vendor relationships and contractors. Created and implemented new social media outreach, SEO and SEM initiatives and full rebranding of all events and corporate presence. Launched five Web sites with significant CMS upgrades as well as new conference app with agenda calendar, speaker profiles, exhibitor profiles, map and social networking features.
Director of Marketing, The Chicago Market
​2011 - 2013
Manage multi-million dollar annual budget. Direct all sponsorship, branding and marketing initiatives for The Chicago Market, including e-blasts, website and list strategy. Garner support for The Chicago Market by forging partnerships with industry associations, including American Institute of Floral Designers and Purchasing Power Plus. Place and negotiate the cost of all ads. Partner with freelance graphic designer to create branding for all marketing pieces. Lead art direction for marketing materials across all mediums, including advertising, print, web, e-marketing, onsite materials and signage. Serve as liaison for all exhibitors and tenants. Hire and negotiate rates with vendors. Market shows to attendees and exhibitors utilizing Salesforce.com and various prospect databases. Oversee one buyer relations manager.
Skills
MACINTOSH AND WINDOWS OS
MICROSOFT OFFICE SUITE
FILEMAKER
WORKAMAJIG PROJECT MANAGEMENT (FORMERLY CREATIVE MANAGER PRO)
BASECAMP
CONTENT MANAGEMENT SYSTEMS
WORDPRESS
BLOGGER
YOUTUBE
GOOGLE ANALYTICS
SILVERPOP
SALESFORCE
​
2010 - present
2010 - present
Director of Strategy & Communications, MMPI
​2008 - 2011
Led five-person, full-time account team operating as in-house agency focused on client services. Drove development of marketing strategy, from initial concept to social media strategy and managed budgets for all plans. Managed projects with internal/outsourced design teams, wrote creative briefs and partnered with vice president of creative services.
- Spearheaded 1,500 communication projects per year for 40+ trade/consumer events.
- Led development of all branding, messaging and content strategies as well as creation of 35+ promotional concepts yearly.
- Facilitated major acquisitions and new business development by designing communication strategies for acquisition and launch.
Account Manager, MMPI
​2005 - 2008
Functioned as account executive and oversaw two account executives and three interns. Managed communications for key events, including NeoCon, Art Chicago, California Gift Show and The Chicago Market. Held responsibility for corporate communications, including annual budget presentation to Vornado Realty Trust. Developed marketing communications strategies for print, web, social and e-marketing as well as environmental graphics. Developed and presented competitive analysis reports for MMPI events executive team and clients.
- Developed communications behind The Merchandise Mart 2008 certification as LEED-EB.
- ​Managed curation of public education project required for LEED certification, which focused on benchmarks in sustainability globally and in Chicago and won 2008 Print Magazine Regional Design Annual. Project required extensive research, copywriting, layout and innovative print production technique that enabled timeline to be printed with eco-friendly inks on reclaimed glass panels.
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Successfully managed communications behind the urgent April 2006 move of Art Chicago from Butler Field to The Merchandise Mart.
o Rewrote and rereleased full advertising campaign.
o Developed and implemented integrated campaign reaching 100,000 consumers in three days.
Marketing Director / Business Manager, Academy Chicago Publishers
​2002 - 2005
​Created and implemented marketing and PR campaigns for this independent publishing company. Acted as primary contact to all authors. Served as company representative while managing all national trade show exhibitions. Conceived, planned and executed special events and book launches. Wrote press releases, catalogue/jacket copy and proofread/edited five titles. Performed first read on all submitted manuscripts and decided which manuscripts to send to editors. Managed and negotiated sale of reprint rights with major publishing houses and film rights. Resolved finance, human resources, fulfillment, marketing and customer service issues.
- Reduced costs by outsourcing fulfillment operations to University of Chicago press, eliminating need for separate warehouse space, custom fulfillment software, yearly inventory and overprinting of short-run titles.
- Spearheaded publicity campaign behind Letters in the Attic, which earned Book of the Year honorable mention from Foreword Magazine and won Lamda Literary Award.Tell a story about yourself.
Education
Kalamazoo College
​B.A., English
2001 cum laude